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[PASSION & MARKET] 2 Important Things to Consider in Finding Your Blog Niche

10/30/2016
The most important thing in building a profitable blog is finding the right NICHE. Choosing a niche gives your blog a CLEAR PURPOSE. It allows you to create content that is coherent to a theme or a set of ideas and target the right audience accordingly.

To find your niche, consider these 2 important factors: PASSION and MARKET.

how to find your niche: passion and market

PASSION: WHAT DO YOU LOVE TO WRITE ABOUT?


Find something you love and start from there. Think of something you're passionate about, something that drives you, something that you enjoy doing.

Because if you choose a topic that you don't enjoy, it will reflect in your writing. You need to be naturally curious and invested in your topic, else you’ll run out of ideas to write about. So pick something that you enjoy or at least have some interest in.


MARKET: IS THERE A NUMBER PEOPLE WHO ARE INTERESTED IN THE TOPIC YOU WANT TO WRITE?


A successful blog is not built on passion alone. And blogging doesn't need to revolve around yourself. It is important that your content gives value to other people. A good topic is something that appeals to you and to other people as well. Once you have a topic in mind, check if there is a demand for it.

There's no point in writing for a topic that has no market. People won't click or read a content if they aren't interested in it or cannot get any value from it. 

So how does one create a valuable content? Create useful content that answers people’s problems. You don't need to save the world or do heroic things to be able to create value. Think of things that you are good at and become a resource person for others interested in that area. Match your expertise to things that people are searching for then create a blog about it. Develop something that is helpful to people.

TIP: You can use Google Trends and Google Keyword Planner‎ to see what people are searching for.

PS. Don't get stuck trying to find the perfect niche or topic. There isn't a perfect niche. Generate ideas, pick one topic, check the demand for it and get started. The most important thing is for you to GET STARTED.


This article is the first part of my 4-part Blogging Tips series. Check out the other articles to learn more about profitable blogging.

A BEGINNER'S GUIDE TO BUILDING A PROFITABLE BLOG



INTRODUCTION: TURNING PASSION INTO PROFITABLE BLOGGING


STEP 1: FIND YOUR BLOG NICHE


STEP 2: CHOOSE A BLOGGING PLATFORM


STEP 3: MARKET & GENERATE TRAFFIC


STEP 4: MONETIZE YOUR BLOG

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